The year is more than halfway over, but that doesn’t mean it’s slowing down. When the Uberflip team started getting organized for some of the conferences we’re attending in the next couple of months, we figured we’d help you get ready too. Below are some of the major marketing, tech, and business conferences set to take place in September and beyond.
Take a look and let us know if you’ll be at the ones we’re heading to, which are marked with an asterisk(*). We love talking shop and will shower you with swag so you can't lose — especially if you're into hot pink.
Content Marketing World*
When: September 8-11
Where: Cleveland, Ohio
Keynote speakers: Kevin Spacey, Julie Fleischer, Andrew Davis
Why: Content Marketing World is the “largest content marketing event on the planet” and includes over 80 sessions and workshops on everything from content strategy to demand generation. It’s meant for anyone — big companies, little companies, B2B, B2C — who want to learn how to best use content to build business. Any content marketer worth their salt knows that Content Marketing Institute is the bee’s knees of content marketing, so you can bet Content Marketing World won’t be any different (they assure you won’t leave “more confused than when you left” or “mostly preoccupied with your jet lag”). Not to mention that Vice President Frank Underwood himself, aka Kevin Spacey*, will be there. In the flesh, people! #HOC4lyfe
*Check out Michael Brenner's "WTF Does Kevin Spacey Know About Content Marketing" to see WTF Kevin Spacey knows about content marketing.
Register here (And use "UBERFLIP" to get $100 off!)
Call To Action Conference
When: September 12
Where: Vancouver, British Columbia
Keynote speaker: Rick Perreault
Why: If the name alone doesn’t get you (personally, I find myself saying “CTA” roughly 8 bajillion times per day) then perhaps the agenda will. Unbounce, a landing page builder and optimization platform, started this one-day conference to bring people together and discuss conversion optimization, A/B testing, landing page best practices and, generally, successfully growing your business. Session topics include “How to Optimize the Crap Out Of Your Lead Gen Landing Pages” and “How to Persuade Using Buying Modalities,” along with a “Live Landing Page Smack Down” at the end where you can submit your landing pages and have them critiqued by a panel of judges.
When: September 15-18
Where: Boston, Massachusetts
Keynote speakers: Martha Stewart, Simon Sinek, David Meerman Scott, Dharmesh Shah, Brian Halligan
Why: As one of the largest and most successful marketing automation software providers, the folks at HubSpot know a thing or two about content marketing — just check out their comprehensive blog for a sampling. INBOUND 2014 is divvied up into dozens of sessions under different umbrellas like “Inbound Stories” (case studies), “Ask Me Anything” (Q & As with inbound experts), and “Bold Talks” (12-minute presentations from industry influencers). They also have a ton of interesting speakers lined up, beyond the keynote presentations — Joe Chernov, Gini Dietrich, and Chris Brogan, to name a few.
B2B Marketing Forum 2014*
When: October 8-10
Where: Boston, Massachusetts
Keynote speakers: Scott Stratten, Austin Kleon, Danah Boyd
Why: This two-day event is jam-packed with presentations and workshops to help you “bullet-proof your marketing for the future and come out a modern marketing rockstar.” Workshops fall under 6 categories — Google Analytics, Demand Gen, Video, Big Data, Content, and Strategy — and include topics like “Growth Hacking For B2B Businesses and Brand Publishers” and “”Success In The Age Of Mobility.” NewsCred’s Michael Brenner, LinkedIn’s Jason Miller, Heidi Cohen, and Moz’s Jennifer Lopez (one of our 6 kickass community managers and possible Gigli apologist) are just a handful of superstars who will be there to offer their expertise.
Register here (Do it before September 1st to get $200 off!)
When: October 13-16
Where: San Francisco, California
Keynote speaker: Marc Benioff, Hillary Rodham Clinton, Al Gore, Anthony Robbins
Why: Dreamforce is for anyone who wants to improve their business, inviting marketing professionals, sales professionals, executives, developers, and more to come learn something. If you’re a Salesforce customer, you can take advantage of the Cloud Expos that will be taking place throughout the event, showcasing their 350+ integrations and how to best use them. For everyone else, there are hundreds of sessions on everything from community management to gamification to, of course, content marketing. They even have an ROI letter on their “Why Attend” page that serves as a template for appealing to your boss to send you to the conference. Hey, Salesforce knows how to sell.
ad:tech New York
When: November 5-6
Where: New York City, New York
Who: ad:tech North America
Keynote speaker: TBD
Why: ad:tech is a series of 10 conferences focusing on advertising, technology and digital marketing that take place in different locations around the world. November 5-6 has this event coming to New York City with an expected 8,000 attendees and 200+ exhibitors. Their main goal is to bring interactive marketers together to network, collaborate with, and inspire each other, and they're doing so with an abundance of networking opportunities and classroom-style sessions lead by industry experts. They have yet to release their schedule or speaker list, but if you’re at all interested in the wild world of marketing (if you’re reading this blog, I’d wager you are) then you’re sure to get something out of it.
Learn how one company hijacked a major event (without even going to it) using a Hub.
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