Kapost, a content marketing management software, has recently integrated with Uberflip Flipbooks and needless to say, we’re pumped about it! If you’re yet not familiar with Flipbooks, check them out – they’re a way to turn regular PDFs into engaging, interactive booklets which can be pulled into your Hub (for example, we use them for eBooks and newsletters).
The awesome folks at Kapost are just as excited as we are about this partnership. Here, Kapost’s Director of Product Management (and resident big data expert) Niraj Naik, offers a step-by-step guide on how to use this integration to add more fuel to your content marketing efforts.
White papers, eBooks, and other types of PDFs play a crucial role in almost any content marketing strategy. The collaboration and process required to develop and evaluate such content can be complicated. Content marketers must involve a variety of teams at various points throughout the creation process to develop, review, and approve content. If that’s not enough, the content marketer has the arduous task of measuring the performance of that content once it’s published.
This is why I’m really excited about the integration between Kapost and Uberflip Flipbooks. Kapost simplifies the content creation process while Uberflip Flipbooks does the same for the evaluation process. Here’s how it works:
Let’s say Molly Marketer needs to publish an eBook next month and wants to use Kapost to facilitate its development and Uberflip Flipbooks to track its performance.
1) Molly would first create a connection between her Kapost and Uberflip accounts:
2) Molly would then manage the eBook creation process through a workflow she configured in Kapost. By using Kapost, she can keep track of her different contributors, assets, and deadlines in a single unified environment – making certain her eBook will be finished on time and match her original business requirements.
3) Once Molly is ready to publish her eBook, she would simply send it directly to an Uberflip Flipbook from Kapost (through the connection she established in step 1), log into her Uberflip account, publish the eBook, and then track that eBook’s performance using Uberflip Flipbook analytics.
That’s it! By using Kapost and Uberflip together, Molly can combine the organizational and workflow power of Kapost with the interactive PDF power of Uberflip Flipbooks.
If you’re already an Uberflip customer and are looking for some help facilitating your content creation process, please check us out at www.kapost.com.
Learn more about Uberflip’s integrations in our “Complete Guide To Hubs” custom collection right here.
About the Author
Niraj is the Director of Product Management at Kapost. With a passion for big data, he’s built products that scour the web for social media insights and analyze inboxes for email intelligence. All for the sake of helping marketers do their jobs better.