Hubs has always been about showcasing your awesome content in a centralized, responsive (and not to mention good-looking) way to further engage your audience and keep inbound traffic, well, inbound. Now with the introduction of Marketing Streams, you can further customize your content experience to highlight specific products, services or content you want to promote. And as usual, it’s as easy as a few clicks of a mouse.
Marketing Streams is a way to further segment the content that’s already in your Hub (or that you’re adding to it) based on what you want to promote. They’re a great way to create targeted content streams around a specific topic, campaign, audience or buyer persona.
Simply add a Marketing Stream as you would a regular stream, title it accordingly and select which content you want to add to it from within your application. Once you create your first Marketing Stream, a “Custom” section will appear in your Hub–you can add as many Marketing Streams to it as you want.
Bonus: You can get rid of your Marketing Streams as easily as you create them. So if you’ve created a Marketing Stream for say, a time-sensitive promotion or contest, all you have to do it “hide” the collection once it’s over.
The best way to learn about Marketing Streams is to try one out yourself! Head into your Hubs dashboard, hit “Add a Stream” and get cracking. Don’t have a Hub yet? Request a demo!