This year has only just begun, and we’re still in prediction mode so we can be best prepared for what’s ahead in 2o14. We’ve already covered social media, B2C content marketing and overall content marketing trends for the coming year – but what about B2B content marketing?
The trends for B2B content marketing are not unlike what we’ve seen across the board. Namely, more content that’s more strategic, more targeted and more social than ever before. Take a look at this infographic for a breakdown of what B2B marketers will be focusing on in 2014.
Tweet the facts:
68% of CMOs have content marketing at the top of their goals for 2014 - Tweet it
Brand awareness and lead generation are the top focuses for B2B content marketers in 2014 - Tweet it
57% of B2B content marketers use content curation as part of their strategy - Tweet it
LinkedIn is the top social network used to share B2B content, at 91% - Tweet it
Embed this infographic on your own website:
<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/visual_b2b_contentmarketing_2014_final.png" alt="B2B Content Marketing In 2014" /></a>