INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

August 28, 2012 José Antonio Sánchez

We just released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.

“There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.”

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Sources for the infographic include Forbes, eMarketer and Google.

Embed this infographic on your own website:

<a href="" target="_blank"><img src="" alt="Using Content Curation to Create the Perfect Content Marketing Mix" /></a>

Download Infographic

About the Author

José Antonio Sánchez

José has seven years of experience in cross-platform media and marketing. He's responsible for the development and management of marketing campaigns at Uberflip.

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