Content Roundup: Influencer Marketing

November 11, 2016 Maya Shoucair

Content Roundup

Influencer marketing is one of the big trends set to take over 2017. According to research by Traackr, 3% of influencers generate 90% of the impact online. That means that cutting through the noise and reaching your intended audience will take some relationship building with industry experts and thought leaders. We’ve put together a list of resources to help you get started.

5 Ways Influencer Marketing Can Grow Your B2B Company

5 Ways Influencer Marketing Can Grow Your B2B Company

In this post, TopRank Marketing CEO, Lee Odden, describes the different ways you can engage influencers in your marketing efforts beyond just one-off marketing campaigns from content co-creation to recruitment efforts. Read it here.

The Content Marketer’s Guide to Influencer Marketing

The Content Marketer’s Guide to Influencer Marketing

This eBook by HubSpot is a great guide for every content marketer looking to start an influencer program. This step-by-step guide will help you tap into the power of influencers in your industry and teach you how to build mutually beneficial relationships. Download it here.

An 8-Step Process to Use Influencers to Elevate Your Brand

An 8-Step Process to Use Influencers to Elevate Your Brand

Content Marketing Institute’s Jodi Harris guides us through the steps to elevating your brand by using influencers. Her 8-step process includes tips on nurturing and scaling your efforts and analyzing and optimizing your program’s success. CMI even has a free guide filled with strategies, templates, and tools. Read it here.

The Importance of Authenticity in Influencer Marketing

The Importance of Authenticity in Influencer Marketing

It can be tough to be authentic when you’re asking someone to endorse your product. This Sprout Content post looks at the importance of authenticity in influencer marketing and how you can make sure your brand doesn’t fall into the trap of forced advertising. Read it here.

Get more insights on influencer marketing in our webinar with Lee Odden!

About the Author

Maya Shoucair

Maya is Uberflip’s Social Media and Community Manager. When she’s not tweeting or Instagramming, you can find her exploring Toronto’s food scene or working on learning a fourth language, likely with a coffee in hand.

Follow on Twitter More Content by Maya Shoucair
Previous Article
Content Roundup: B2B Marketing Campaigns for the Holidays
Content Roundup: B2B Marketing Campaigns for the Holidays

The holidays are right around the corner. We've pulled together some resources to help you with your holida...

Next Article
Choosing Between Embedding Your Hub and onBrand Implementation
Choosing Between Embedding Your Hub and onBrand Implementation

What's the best way to implement your Uberflip Hub? Check out the breakdown of your options in this post.

×

Join 20,000+ smart marketers & subscribe to our daily email!

First Name
!
Thank you!
Error - something went wrong!