HTML5 for Marketers

October 19, 2012 Aaliyah Madadi

There’s been lots of buzz around HTML5 as the future of web technology, but what exactly does this mean for marketers and content distribution? Technically, HTML5 is a markup language that allows developers to freely create interactive content without the need for additional software, such as browser plug-ins. But behind these codes and developer-language is an intuitive medium that allows marketers to better communicate and understand their customers.

Cross Platform

HTML5 is compatible across all platforms which means that one web URL will work on desktops, tablets, smartphones, and Smart TVs. No need for native apps or building costly platform-specific content – with one URL your target market can easily discover your content, without any extra cost or hassle.


Using a variety of location technologies (i.e. GPS, IP address, Wi-Fi), HTML5 enables targeted marketing campaigns based on the customer’s location. While location detection is not a new technology, HTML5’s geolocation capabilities are more reliable and precise. With HTML5, marketers can create geographically-specific marketing campaigns that capitalize on regional differences amongst their target market.

Video Features

HTML5 supports video without requiring third-party plugins such as Apple QuickTime or Adobe Flash. This means that major browsers support native video and audio, and the videos can be aesthetically styled with customizable elements, such as setting borders and background images. Ultimately, HTML5 provides marketers with a new avenue to implement creative and customized ideas for their multimedia campaigns.

HTML5 Application Cache

Have you ever been somewhere without WiFi or a mobile network and wished you could still access your emails while being offline? HTML5 has made this possible with its offline web applications that allow users to continue using web applications and documents even when they can’t access a network connection. In technical terms, the new HTML5 offline storage saves files in a cache and allows users to access their materials when they’re offline. For marketers, HTML5 allows customers to access your content anytime, without limitations!

For more info on HTML5 and marketing, check out our infographic!

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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