How to Write a Blog Piece in 30 Minutes

February 19, 2013 Aaliyah Madadi

Your blog is an important part of your content marketing strategy but that doesn’t mean you need to spend hours thinking, drafting, and writing your pieces. Whether you believe it or not, it’s quite feasible to write a piece from start to finish in no more than 30 minutes.

The Prep

Instead of spending time racking your brain to come up with a blog topic, keep a google doc handy where you can record ideas as they come. For most people, coming up with a blog topic is the most difficult part of writing so it’s great when you have a bank of ideas readily available. Once you have your topic selected, give yourself some time to simply think about it – let it soak in your mind and allow yourself to explore different angles of the topic. You’ll be surprised how much this process of actively thinking about your piece will flesh out your arguments and let you quickly nail the important aspects. Finally, choose to write your pieces during a time of day where you’re most productive. Personally, I prefer to write pieces first thing in the morning before I get busy with other priorities. Some people might like to write at the end of the day, just before they head out. Find the time that works best for you and try to stick to it.

Time to Write

Set a timer for 30 minutes and close all unnecessary windows on your computer, including chats and email. If you want to get the piece done quickly, it’s important to minimize distractions that can lead you astray. These next 30 minutes aren’t the time to multitask between different projects – not only will it take more time to write your piece, the content could also appear fragmented since you aren’t writing with the same frame of mind.

Now comes the easy part…writing! Don’t allow yourself to get bogged down by writing the perfect sentence or using glamorous words – just focus on writing the piece and getting all your ideas down first. Then you can always go back to edit and revise if necessary. Writers generally feel stuck when they’re thinking too hard about the topic or the writing process, and that simply won’t work when you have a short 30 minute deadline. You can always go back and make the necessary grammatical, structural, and design changes, but first you need the content.

Sometimes, however, you might just feel stuck or uninspired. In those moments, the best thing you can do is to take a short break from writing and come back to it later with a renewed energy. It happens to the best of us so don’t fret – better that you revisit the piece in a few hours then try to pump out content that just doesn’t work.

Got any tips for writing quality blog pieces, quickly? Let us know in the comments!

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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