There’s more to Twitter than telling your friends what you ate for lunch today—in fact, for brands and businesses, there is great marketing potential. One example is lead generation. Did you know Twitter’s Advanced Search function is an excellent way to find good leads? Here’s a simple, step-by-step guide that shows how to use this tool for you:
Go to the Advanced Search Tool
The easiest way to access Twitter’s Advanced Search tool is by going to https://twitter.com/search-advanced. The other way is by entering keywords into the search button at the top of your Twitter page, and, from the results page, clicking the little wheel at the top right of results. From there, click the “Advanced search” option.
Use Search to Find Potential Customers
From within Twitter’s Advanced Search feature, you can enter specific keywords and terms in order to find users who match the audience you’re trying to target. Some things you might want to search for include:
- Your company’s name (to find out who’s already talking about you)
- Your competitors’ names (to find people who are already interested in your industry)
- Keywords relating to your audience (the type of customer you’re trying to reach)
- Keywords relating to your product line (the types of things you sell)
- Relevant hashtags
As you search for these terms in real time, you find updates relevant to your industry, and the people sharing those updates could be your potential customers.
Use Lists to Classify Followers
Follow relevant users, and classify them into lists that you may monitor to gain intelligence about your audience over time. Create lists specific to certain keywords or lists specific to users in certain geographic areas.
Then, assign members of your team to engage with the users on those specific lists. This will allow your team to grow prospects into customers over time.
Real engagement looks nothing like spam—so make sure your entire team understands this. Don’t broadcast your lists with salesy product updates; instead, engage with people about the things they find interesting. Retweet others’ posts, share interesting links, and offer helpful tips and information.
Likewise, think of social media as a conversation, and focus on continuing the back-and-forth with the users you’re targeting.
Promote Your Content Strategically
While self-promotion should never be all you do on social media, it should be part of what you do. The key is strategy. Rather than constantly barraging followers with your blog post links and company news, intersperse these updates with lots of other relevant content. And to simplify your posting, you can set your blog posts to automatically post on your Twitter feed through a tool like Twitter Feed.
Could using Twitter’s Advanced Search feature be a powerful tool for you to generate new leads? Why not give it a try today? With a little strategy, you can turn this social network into the resource that helps you move leads into clients.
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