How to dynamically personalize ABM destinations at scale

March 9, 2020 Uberflip Hub

bombora, 6sense, query string, and demandbase apps surrounding an uberflip ABM destination

B2B marketers spend huge amounts of time and money capturing the attention of their buyers and leading them to decision-enabling content. Every channel you invest in leads your buyers to a content experience, but when it's not personalized and relevant, you quickly lose their attention. Unfortunately, the time and resources required to create personalized experiences for every buyer make it a challenge for most marketers to do at scale. 

That’s why having the ability to dynamically personalize a content destination is a win-win for both you and your buyers. For you, it means spending a fraction of the time cranking out personalized destinations for each unique account. And for your buyers, it means being presented with only content that interests them and is relevant to their role or industry. Imagine going shopping and the store is only full of items that you liked and were your size. How could someone resist?

If the idea of dynamic personalization piques your interest, check out how you can leverage Uberflip to create dynamically personalized destinations for your prospects.

How It Works

For a long time, B2B marketers approached personalization by sticking a “Hi {First Name}” in an email. Those days are long gone. Now, marketers have started to take a more strategic approach for their account-based marketing campaigns—but executing at scale hasn’t proven to be an easy task. Uberflip’s new suite of personalizer apps helps solve for this. 

Uberflip currently offers four personalizer apps that enable you to dynamically change a prospect’s logo, messaging, and content displayed in a marketing stream like the one below.

Uberflip stream with company name, logo, and content highlighted

When using one of these apps, marketers can identify both known and anonymous visitors in real time and dynamically create personalized streams of content that increase engagement and move buyers through the journey, faster. 

Three of our personalizer apps are powered by integrations with industry-leading B2B data providers: 

The fourth app is our Query String Personalizer that relies on parameters you define in your URL. As long as you’re an Uberflip customer, you’ll have at least one of these apps available to kick up your account-based marketing approach. 

Personalized Journeys Start Here

There’s no way around it—buyers today have come to expect highly personalized experiences from first touch all the way through their customer lifecycle. And now that everyone is jumping on the personalization bandwagon, it really comes down to how quickly and easily you’re able to scale your approach. Buyers today are savvy and know that if they don’t immediately see value in your product, they can easily seek out the services of your competitors. Start showing them a personalized journey from the start. 

Want to learn more about how you can personalize the buyer journey with Uberflip? Chat with an expert now!

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