There's a reason personalization is such a hot topic right now—it's what buyers have come to expect. Thanks to hyper-personalized browsing experiences on platforms like Netflix and Spotify, generic outreach doesn't cut it anymore.
The good news is, there are steps we can take as B2B marketers to inch ourselves closer to that state of personalization nirvana. The quiz below will help you determine where your organization's approach to personalization stands and where you need to step up your game.
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