Holiday To-Do List for Marketers

December 12, 2012 Uberflip Hub

With the holidays just around the corner, this is the perfect time to start planning and getting organized for the New Year. As co-workers go on extended vacations and customers take time away from work, this is an opportunity to clear your mind and get focused on your goals for the upcoming year. Here are a few suggestions for how to productively use your time at work during the holidays.

Get Ahead on your Editorial Calendar

The holidays are the perfect time to get ahead with blog writing and planning your editorial calendar. As things get busy in the New Year, it might be difficult to stay on top of content marketing efforts. Use this time to write a bank of pieces and to start thinking of blog topics that your community will enjoy. Thinking of ideas is half the battle so planning your editorial calendar will be a time saver in the New Year.

Organize Your Documents and Email

Throughout the year, it’s easy to dump your documents into storage accounts such as Dropbox or in random places on your computer. Use your downtime to organize files by sorting them into relevant folders and deleting ones that are no longer important. If your inbox is flooded with unopened emails, this is also a great opportunity to clean it up and address those unopened messages. If the thought of organizing your email is just too daunting, try gamifying the experience with programs such as The Email Game.

Finalize Reports and Budgets

This is a great time to finalize any year-end reports or budgets that are sitting on your desk. Treat the holidays as an opportunity to dive deep into all the numbers driving your business and to develop a firm understanding of the trends and projections.

Try New Marketing Tools

Are there any marketing tools (…like Uberflip!) that you’ve wanted to try but haven’t had the chance to get to during the year? The holidays are a great time to experiment with these tools and to take advantage of free trials and year-end promos. These tools might be just the thing you need to increase leads and impact your bottom line moving forward.

Try New Social Networks

As a marketer, you’re probably very familiar with all the different social networks out there. But perhaps you haven’t had the time to personally experiment with these networks throughout the year. This is your chance to check out what Pinterest is all about or to plan your personal social media strategies for networks such as LinkedIn and Twitter. Think of this as an opportunity to update your resume on LinkedIn or to start engaging with followers on Twitter.

Time to Think

Take this time to reconnect with your company’s goals and overall big picture. As the holidays unwind, you’re bound to have some downtime where you can focus less on pumping out deliverables and more on thinking about how your work affects the business overall. Don’t be afraid to get creative! How can you personally help your company reach their goals faster? What have you done this past year that’s contributed to reaching those goals? Connecting your work to your company’s “big picture” is one of the most inspirational and motivating things you can do.

What will you work on during the holidays? Tell us in the comments!

About the Author

After graduating from the HBA program at the Richard Ivey School of Business, Aaliyah launched her career as Marketing Coordinator at Uberflip! Prior to her HBA, Aaliyah also completed a Bachelor in English at Western University.

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