The laundry list of content-related activities is never-ending. Marketing needs to create it, distribute it, promote it, syndicate it, and get sales to leverage it. You need to decide whether to put paid advertising behind it, how best to repurpose it, and how it maps to the buyer journey. There are a lot of considerations. But truth be told, optimizing your content experience should be one of them. See why below:
Now that you understand the importance of content experience, find out who's job managing the content experience really is. Download the Who Owns the Content Experience ebook here.
About the Author
Christine is Uberflip's Senior Content Marketing Manager. Creating smart, engaging content experiences for B2B marketers is not just her day job, but her daily delight! She's the keeper of the Ed Cal and manages Uberflip's content marketing programs. She also has a thing for pugs, but who doesn't.Follow on Twitter More Content by Christine Otsuka