The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.
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In this eBook, you will learn:
- How to use data to fuel the content creation process
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- How to gather the performance data you need to create a data-driven content marketing strategy
Stop marketing in the dark. Check out our free eBook, "Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core".
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