Content Roundup: Why Content Marketing Fails, Landing Page Hacks And More

May 23, 2014 Hayley Mullen

This week's #ContentRoundup is all about why content marketing fails, "learning centers" as the new blogs, top 10 reasons for content curation and more.

 

The Top 10 Reasons You Need Content Curation In The Content Marketing Mix

According to research, lack of time and the struggle to produce new content is one of the top challenges B2B companies face in their content marketing. Enter content curation!

Check out our infographic on "What Content Marketers Can Learn From Bartenders" for more on content curation

 

Why Content Marketing Fails

A  great SlideShare presentation from content marketing expert Rand Fishkin (of Moz) on - surprise - why content marketing fails. 

 

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Marcus Sheridan, aka "The Sales Lion", on how traditional blogs are on their way out in favor of "learning centers" with a different types of valuable content.

 

How to Speak Like a Human (and Why It Matters)

Whether you're in B2B or B2C, at the end of the day you're dealing with humans - who appreciate being spoken to like one. :)

 

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

A lengthy-but-worth-it read for your Friday afternoon on turning your landing pages into conversion machines. 

 

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About the Author

Hayley Mullen

Hayley is a former Uberflip Community Manager. If you have followed Uberflip on any of our social media channels for the past few years, you may already be familiar with Hayley's past work.

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