Happy Friday! We're only one week into the New Year and we've already spotted a theme emerging in the content about content marketing: Less is more. This week's #ContentRoundup will help you focus your efforts and deliver a higher quality content experience to your potential customers. Enjoy!
Think of conversion optimization through the lens of the "kid in a candy store" theory. If you bring a kid to a candy store, he doesn't know where to focus his attention because there's an overwhelming amount of options. This infographic from Quicksprout neatly demonstrates how fewer options can actually lead to a higher conversion rate.
Not all trends fade fast. These five die-hard 2014 trends outlined by Scripted should carry over into 2015 as best practices.
Unimpressed with the bounce rate on your blog? The solution might be as simple as changing your font size. Not only are these tips from Convince & Convert extremely helpful, they're also super easy to implement.
One of the best ways for un-sexy brands to keep their products top-of-mind is to inject their marketing with humor. But how do businesses successfully turn LOL into ROI? HubSpot breaks it down.
Adaptive content and a "Choose Your Own Adventure" story have more in common than you'd think. Get the details from Copyblogger.
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