As CRM and marketing automation technology grows more sophisticated so does our ability to understand and reach out to potential clients. When sales and marketing teams are aligned, marketers gain the ability to provide sales teams with resources that can help better focus ABM efforts and deliver more targeted content to the highest value accounts.
While the practice of predictive ABM may not be new, the emergence of new and more sophisticated technology makes it the future of marketing in a B2B buying landscape that’s quickly changing. Read more on the Radius blog.
Bizible’s Jordan Con makes the case for account engagement scores in your ABM efforts and gives a great overview of how this helps align your marketing and sales teams to target the right resources to the most valuable accounts. Read more on the Bizible blog.
“Discover, Engage, Measure, and be Strategic” – just a few of the wise words from Mintigo’s CPO Atul Kumar on how marketers can bring predictive analytics and ABM together. Make sure to check out the linked webinar, too. Read more at the Integrate blog.