Content Roundup: The Three R's Of Content Marketing

March 20, 2015 Victoria Hoffman

Content Roundup

Recycle, Reuse, Repurpose.

If there's one alliterative rule you should remember when building out  your content strategy, it's this one ("content is king" is a close second, followed by "create a culture of content", but I digress).

In today's content-stuffed world, the demand to create more content is higher than ever. How can your content team meet these demands and become a lean, mean content machine?

This week's #ContentRoundup offers a multitude of tips for how to recycle, reuse and repurpose your content to streamline your content creation process.

Content Repurposing: What's Old is New Again

Content Repurposing

If you're unfamiliar with the concept of repurposing content, Neil Patel's post is required reading. Not only is repurposing content a huge timesaver, it can also help support all of your other content marketing efforts. 

CMI's Michele Linn on The Importance of Repurposing Content in Content Marketing

Michele Linn Content Repurposing

Did you know that repurposing content is a full-time job at the Content Marketing Institute? You do now! Learn more about how to repurpose like a pro in Scripted's interview with Michele Linn.

3 Ways to Extend the Half-Life of Your Content With Smart Repurposing

Social Media Repurposing

You could say social media posts run on unicorn blood — they live a half-life, a cursed life. Fortunately, this means there's plenty of opportunity for repurposing on social media. Get some ideas from TrackMaven.

50+ Ways to Repurpose Your Content: The Ultimate Guide

50+ Places to Repurpose Content

Bookmark Alert: Not having any idea how or where to repurpose a piece of content isn't an excuse anymore... not with this kickass resource from CoSchedule

Lowe's Has Nailed The Art of Content Repurposing

Lowes Repurposing Content

"But Victoria!" You're thinking, "No one is actually doing this. This is one of those 'best practices' that we talk about in theory because it's a brilliant time-saver, but no one actually does it." That is, quite simply, false. See how Lowe's (probably thanks to a pretty rad content marketing budget) is repurposing their content. 

Now that you know how to "3R" your content strategy, learn how to 10X your content team's productivity. Watch our free webinar.

About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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