Content Roundup: The Importance of a Visual Content Strategy

October 7, 2016 Maya Shoucair


Whether you’re using gifs, video, infographics, or emoji, your brand now needs a strong visual presence to cut through the noise and capture your audience’s attention. We’ve all heard and seen the stats (look below 📈 ↓) but beyond knowing why you need a visual strategy, where do you even begin with developing one? And what happens if you’re a marketing team of one with very little time or skill for graphics? Never fear, I’ve pulled together some resources to help (with lots of visuals included!)

words vs. visuals

Visual Content Marketing: Capture and Engage Your Audience

This hour-long webinar from Marketo focuses on helping you integrate the right kinds of visuals into your content marketing strategy. Maria Pergolino, Sr. Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media, offer advice and inspiration to help you put in place and distribute great visual marketing campaigns of your own that resonate with your target audience. 

5 Engaging Visual Content Formats That Aren’t Infographics

5 engaging visuals that aren't infographics

It’s not all just about the infographics. This list from MarketingLand looks at different formats of visual content and offers examples on when and how to use them in your own campaigns. Read it here

Image SEO and Marketing – Visual Content Marketing and Conversion

Erik Newton quote

This post from Brightedge looks at Image SEO and marketing and how visual content actually leads to greater conversions. Research says your users are forming an opinion within less than a second of landing on your site so what do you do to immediately engage them and how do you make sure you’re showcasing your brand with visuals that convert? 

5 Free Visual Content Creation Tools For People with No Design Skills

5 Free Visual Content Creation Tools For People with No Design Skills

The title does not lie: you can create quality visuals with free tools and no design skills. We pulled together a toolbox including five of our favorites and what they can do for you. Find out what they are here

Best podcasts for visual marketers

Best podcasts for visual marketers

Get inspired with this list of podcasts for visual marketers put together by Piktochart. While not all these podcasts are directly related to visuals, inspiration comes from a lot of different places and this list will definitely get your creative juices flowing. See the full list here

Want some more inspiration for your visual content strategy?

About the Author

Maya Shoucair

Maya is the Community Development Manager at Shopify.

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