Content creation is a craft - an activity requiring skill, creativity, research, talent, time and care. And yet, so much of the content that's available on the Internet is absolute crap.
So how exactly do you start treating content creation as a craft? This week's #ContentRounup attempts to answer.
Email marketing? Scalable. SEM? Super scalable. Content marketing? Yes and no - while it's definitely possible to track content performance, there's no way to scale content creation. And, as Jay Acunzo so accurately puts it, this is a good thing because it forces us to view content creation as a craft.
"Writing great content is a choice." This post from KISSmetrics starts off on a beautiful note and only gets better. Good content uses only good ingredients, after all.
Journalism is a craft, and many of the principles of journalism can be applied to content creation: fact checking, headline generation, and so on. Read more from Content Marketing Institute.
Great content is shareable content. After all, what self-respecting marketer would share a crappy blog post? Use these tips from Convince&Convert to make your content more shareable.
Like any craft, content marketing requires a bit of creativity to keep your audience engaged. Unfortunately, creativity isn't a cocktail you can order at a bar... it comes and goes and intoxicates you when it pleases. These tips from themuse will help you fight creative block.
All good content is backed by good data. Learn how to create and optimize a data-driven content strategy in our free eBook.
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