The content rulebook is always changing. And while I'm all for a little bit of rulebreaking, there's a time and a place to be rebellious with your content marketing efforts.
This week's #ContentRoundup includes the content marketing rules you should always follow.
Yes, you read that correctly. Too many marketers are focusing too much on creating content that only adds noise and crowds the Internet, instead of focusing on creating a great experience for the end-user. Read more on Harvard Business Review.
Creating engaging content remains to be one of the biggest challenges for content marketers. Follow these basic rules from Memeburn to generate more engagement with your content.
User-generated content can be an awesome component to your content strategy — if you're doing it right. Check out these rules for creating more effective user-generated content from Constant Contact.
If you want to increase your content's discoverability, consider these rules from Kayak to be golden.
Okay, okay, I know I said no rule-breaking, but with content marketing, it is important to bend some conventions and play by your own rules. Learn more on this ContentPros Podcast episode with Scott Stratten.
Learn how to make your own content marketing rules in our eBook on data-driven content marketing.
About the Author
Victoria is a Content Marketing Manager at Uberflip. When not executing Uberflip's content marketing strategy, she enjoys musicals, pizza, and puns.Follow on Twitter More Content by Victoria Hoffman