This week's #ContentRoundup is all about planning a successful virtual event, social media hacks, why our brains crave a good story (even in marketing) and more.
Virtual events can require just as much planning as physical ones. Here are 4 steps to making sure yours is a success.
The role of CMO has changed, in no small part to the rise of content marketing, and these CMOs (and CEOs, and VPs) aren't getting left behind.
Get Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn working for you -- without spending a cent.
"Our greedy little brains are hungry for a good story, so if you want to make the sale, forget the data and make a personal connection."
Kapost Community Manager Andrew J. Coate offers his tips on promoting long-form content in a world that calls for brevity.
Check out Andrew's post on resuscitating a dead or dying community in our Hub.
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