What is a content experience? It's the environment in which your content is consumed — that is to say, the physical context.
How much can the power of context can affect the performance of your content assets? A lot.
Read more about the importance of providing a well-optimized content experience in this week's #ContentRoundup.
Is your content SASSY (Scannable, Actionable, Shareable, Scalable, You-Oriented)? These are five keys to improving your content experience — read more about them on B2C.
Spoiler alert: It's mostly because you're neglecting your content experience. Learn more on Harvard Business Review.
The failure of content marketing is the belief that content exists in a vacuum. This piece in the Guardian discusses how no piece of content is an island, in and of itself.
Your content is only as effective as the experience in which it lives. Don't put your amazing content in a mediocre experience — learn more on Vidyard's blog.
This podcast (another great one from Rainmaker.fm!) discusses how to use context and empathy to create richer content experiences that work to attract, retain, and convert your users.
Learn how to improve your content's discoverability in our free eBook.
About the Author
Victoria is a Content Marketing Manager at Uberflip. When not executing Uberflip's content marketing strategy, she enjoys musicals, pizza, and puns.Follow on Twitter More Content by Victoria Hoffman