This week’s #ContentRoundup is all about creating compelling content that actually converts.
Content begins with marketing — generating awareness, engagement, and leads — but it also feeds into sales enablement and customer success, fueling your entire organization and propelling your end users throughout the entire buyer journey. Read more on the Oracle Marketing Blog.
If you don’t want your content to sound stale, it’s important to think outside of the box. It’s also important to create a system that helps you stay fresh and generate original perspectives most days of the week, if not every single day. Learn how from Convince and Convert.
Copy is writing that sells, so by definition, it has to be compelling. Uncover seven tips design to help you craft more compelling copy that'll drive your readers into action from Hubspot.
Visitors interact with your brand six to eight times on average before they become customers, according to several studies. You can’t turn visitors into buyers the first time they find you. Meet your prospects where they are in the journey – read more on Content Marketing Institute.
Blog writing is a unique form. And, like any form of writing, it takes lots of practice. It takes creativity, too, as you create headlines, tell stories, and solve reader problems. If you love to write, you can master the skill set. Check out these 10 tips as your starting point from Business 2 Community.