This week’s #ContentRoundup is all about easy ways to get retweets, building your marketing/buyer personas, non-profit marketing inspiration for all companies, and more.
More proof that content marketing isn’t just a buzzword (or two): Companies have named it as their top priority for 2014. This and other findings in this report from B2B Marketing Insider.
We’re all about marketing personas – or as we call them, buyer personas - because they work! Here’s a step-by-step guide to creating yours from Buffer (and check out our infographic on creating buyer personas while you’re at it).
What makes someone think “I gotta share this!” when reading a blog piece? Or infographic? Or watching a video? The secret lies in these 9 points.
A great cheat sheet for getting more retweets (hey, I just wrote a Twitter poem). Social media expert Kim Garst shares 20 useful tips, from optimal tweet length to the best times to share.
Non-profit marketing strategies have proven so effective, even companies with the big bucks are emulating them. Find out what they’re doing and how you can do it too.