Content Roundup: Fall Conferences for B2B Marketers

September 15, 2016 Maya Shoucair

Conference season is upon us! We love this season and the endless learning opportunities conferences provide (networking counts as learning too, right?). We’ve put together a list of upcoming conferences every B2B marketer must attend – including virtual events you can enjoy right from your desk. From Toronto to Boston to San Francisco to, here’s what content marketers should add to their calendars this fall.

CRO Day (Unbounce)
September 29, Online

This totally free virtual event hosted by Unbounce features top Conversion Rate Optimization experts from Unbounce, HubSpot, Hotjar and more. Thousands took part in the 2015 event and this year’s run even include a Slack chat workshop.

Dreamforce (Salesforce)
October 4-7, San Francisco, CA

Salesforce’s conference brings out 15,000+ people from diverse roles and industries each year for “learning, inspiration, and fun”. Dreamforce hosts over 2,000 sessions and keynote speakers this year including Melinda Gates; Mark Cuban; 6Sense founder, Amanda Kahlow; NASA Astronaut Captain, Scott Kelly; and Twilio CEO, Jeff Lawson.

October 6, Toronto, ON

A dozen speakers and over 300 attendees will be upping their digital marketing skills at InboundCon in Toronto this October. Themed “Full Funnel”, conference-goers will learn tactics from across the marketing funnel from experts at companies including Adobe, Sprintly, and Borrowell.

CEB Sales and Marketing Summit
October 18-20, Las Vegas, NV

This CEB conference is dedicated to helping Sales and Marketing leaders adapt to critical changes facing the B2B commercial space. Over 1,200 senior executives will be attending to hear from leaders at companies like Microsoft, LinkedIn, Demandbase, SnapApp, and Vidyard.

Marketing Loves Sales (Obility)
October 18, 2016, San Carlos, CA

If you’re looking to increase marketing’s contribution to revenue, this is the conference for you. You’ll learn all about sales and marketing alignment from B2B experts who have successfully driven growth by doing just that. Obility has brought together leaders from companies like Google, LinkedIn, Terminus, and Engagio to share their winning tips.

B2B Marketing Forum (Marketing Profs)
October 18-21, Boston, MA

Ann Handley - B2B Marketing Forum

Last year, Ann Handley got on stage to play the accordion. If that’s not enough to convince you to attend, I don’t know what else to say. In their 10th year, the B2B Marketing Forum brings together true leaders and innovators to share secrets to their marketing successes. Keynote speakers include experts like Andy Crestodina, Lauren Goldstein, Lee Odden, and Uberflip’s very own Yoav Schwartz. Check out our picks for must-attend sessions

We’ll be there!

Viewtopia Video Marketing Summit (Vidyard)
November 9-10, San Francisco, CA

If Vidyard’s Viewtopia Video Marketing Summit is anything like last year’s, it’s definitely an event you don’t want to miss if your company is well into a video strategy or just looking at starting one up. According to past attendees, it’s a “must-do event for companies that want to stay at the forefront of digital marketing”. Be sure to let Vidyard know what your biggest video marketing challenges are to get $50 off your ticket price.

SiriusDecisions Tech Exchange

November 15-17, Austin, TX

SiriusDecisions Tech Exchange

SiriusDecisions' Tech Exchange conference is the only B2B conference that focuses on how to leverage technology to help increase performance and enhance alignment between all departments. Focused on sales, marketing, and product professionals, this two-day summit looks at what technologies currently exist and how to build a tech stack that really works for you. Here are the sessions we think you should check out.

Register for SD Tech Exchange!Screen Shot 2016-09-13 at 10.47.47 AM.pngWe’ll be there!

UFX Encore (mid-fall)

The Uberflip Experience

Feeling nostalgic for UFX? We are too, so we decided to bring it back! Check back mid-fall for a UFX re-run. Tune in to see presentations from the content marketing masters who took the stage this August in Toronto and a chance to win the infamous Uberflip socks we know you can’t stop thinking about.

What conferences will you be attending this fall? Tweet @Uberflip and let us know!

About the Author

Maya Shoucair

Maya is the Community Development Manager at Shopify.

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