The rise in popularity of podcasts could be attributed to many different factors — the runaway success of Serial, the desire for more on-demand content, portability, and the fact that they're free.
So, how can your organization embrace the power of podcasts? Read this week's #ContentRoundup to find out!
Get a better understanding of the 5 W's of podcasting (who's listening, what they're listening to, where, when, and why) in this infographic on SocialFresh.
If you want to start a podcast, better do so now. Dorie Clark explains why on Forbes.
Now that you know why you need a podcast, it's time to get the ball rolling. This guide from Pardot is a great start to ensuring all of your bases are covered.
You might know the angle of your podcast, and maybe even have the first few episodes planned out and ready to record. But have you thought about promotion? Measurement? Check out this SlideShare presentation for some great pointers.
If it's not worth measuring, it's not worth doing. Make sure you have a plan in place for measuring your podcast's success. This post will help you get started.
We're starting a podcast and we need your help! Take our quick podcast questionnaire.
About the Author
Victoria is a Content Marketing Manager at Uberflip. When not executing Uberflip's content marketing strategy, she enjoys musicals, pizza, and puns.Follow on Twitter More Content by Victoria Hoffman