This week's #ContentRoundup includes insight into Facebook's algorithm, conversion rate considerations, the real impact of guest blogging, and more!
It's always tricky to understand the algorithm that governs a content channel, especially with Facebook. We know that Facebook is cracking down on click bait, but there's a slew of other factors that are outlined in this blog post.
Do you care about increasing your conversion rate? Who doesn't? Here's the online marketer's alphabet in infographic form.
Guest blogging is tricky, especially when you're publishing to a site with more authority than your own. Find out how to navigate the red tape in this data-backed look at one of content marketing's more controversial practices.
A/B testing is a a way to understand what works and what doesn't, and what variables you should put effort into optimizing. The mantra of A/B testing, according to this article, is Always Be Improving.
Psychology helps us understand consumers and adopt "safer" strategies that are more likely to work. Social psychology is especially relevant for content marketers who navigate a variety of social channels on their way to more conversions.
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