Did you know that on average 25% of marketers’ content is curated? If you’re doing it right, content curation can help you develop relationships with influencers, save you time, and help you build authority by providing your audience with high-quality information that’s relevant. Here are a few resources we’ve curated to help you get your strategy on track.
This hands-on guide from Curata answers the why, what, and how of content curation. From how to choose your topics to how to analyze your efforts, you’ll find it in this guide. Be sure to also check out this recent CM World presentation from Curata CEO, Pawan Deshpande, all about content curation hacks for better ROI.
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
This guide to curating content for social put together by Buffer and Pocket (two tools that I use all the time!) covers all the bases, from suggestions for which tools to use to benchmarks on how to spend your time. You can read their guide here.
Tamar Weinberg offers some great advice for overcoming challenges related to curation, including dealing with the limited life cycle of content and not always getting noticed by the original creators. Read her post over at Marketingland.
If you’re looking for ideas on how to present the content you’ve curated in the most meaningful way, this post is for you. Barry Feldman brings together a great list of ways to showcase the content you’ve gathered, from quoting thought leaders to sharing newsletters. Check out his expert advice over at Convince and Convert.
How do you assess the impact when you’re curating content? Over at Inc.com, Alumnify CEO, AJ Agrawal, lists some of the metrics you should be using to assess your the impact of your curation efforts. Read it here.
This Rainmaker.FM podcast gives some great advice on how to build an audience with content curation from an email marketing perspective. With a real behind-the-scenes look at his own curated newsletter, Copyblogger founder and Rainmaker CEO, Brian Clark, joined by Robert Bruce examine the elements that help make curation successful, from visual to copy. Listen to the first episode in the series here.
This post explains the different forms that content curation can take and looks at a couple of ways we implement our content curation strategy here at Uberflip. Read it here.
Are there any other resources you would add to the list? Tweet @Uberflip and let us know!
About the Author
Maya is the Community Development Manager at Shopify.More Content by Maya Shoucair