This week's #ContentRoundup includes five classes of content you need to succeed, how to approach an ever-changing Google, handy features you didn't know existed for popular social platforms, and more!
We often sort content by format — for example, whether it's a SlideShare or blog post. But it's what each piece of content does for your audience that's important in the end. Check out this useful framework for content from Content Marketing Institute.
Bow before the might of Google! Right? Maybe not, according to this piece from Copyblogger. Since Google scrapped its Authorship program, it might be time we accept that Google will never stay the same for long.
Facebook, Twitter, Instagram, Pinterest, Google+ — the list goes on. Social Media Experts/Gurus/Cyborgs (whatever they're calling themselves now) might think they know it all, but there are quite a few bells and whistles listed in this piece that even they might have missed.
When you're not sure what your customers want to see or hear, you need to listen when they talk. Learn how to keep an open ear in a variety of different channels in this piece about understanding your customers.
Good content. Bad content. How do you tell the difference before you analyze the data? Thankfully, you can use this checklist to recognize good or bad content before you put it out there.
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