Content Roundup: Cannibalistic Content, Empathy Maps, And More

August 15, 2014 Braveen Kumar

This week's #ContentRoundup includes a case study about the kind of content that cannibalizes your revenue, how to use "empathy maps" to walk a mile in your customer's shoes, strategies that Buffer used to catapult their email signups, and more!


How Creating Content Could Sabotage Your Revenue

Content, even when it's intended to help your audience, could hurt your business if you're not handling it smartly. When you're in it for the long haul and the bottom line, you can't afford for it to work against you. Here's a case study about keeping "cannibalistic content" from eating away at your revenue.


A Complete Guide to Crawling Inside Your Customer's Head With Empathy Maps

Empathy isn't something you can simply "hack" for profit. It takes careful research and an understanding of your audience's pain points and their experiences with your product to know how to accommodate their current needs. This guide to using empathy maps shows you how to walk a mile in your customer's shoes.


How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers

Amazing content alone isn't enough to garner email subscriptions. Knowing how to employ compelling call-to-actions  is a great start, and with the right strategy your content can really perform. In this piece, Buffer details their experience of doubling email signups in just one month and how they went about doing it. 


7 Roadblocks to Digital Marketing Transformation

Antiquated mindsets, technologies, and techniques are obstacles between a company and their success in digital marketing today. Here are 7 things that might hold businesses back in the era of digital transformation.


How to Turn Freebie-Seekers into Paying Customers: 4 Strategies Worth Testing on Your Site

"Free." Who doesn't love the sound of that beautiful word?  As marketers we employ it ourselves, especially with free trials, because we know we have to give a little to get a little sometimes. Here are some strategies to test that might get the tire-kickers to sign off on that "new ride" you've been showing them.  


About the Author

Braveen Kumar

Braveen is a Content Marketer at Shopify.

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