Content Roundup: B2B Content Marketing Tips for 2016

January 8, 2016 Victoria Hoffman

Content Roundup

Happy New Year! Are you sensing big changes ahead in the B2B content marketing industry?

You're not alone.

This week's #ContentRoundup includes B2B content marketing tips you should know as we enter the new year (and potentially, a new era of content marketing).

Here's How to Close More Deals With B2B Content Marketing

B2B sales cycle

A 2016 must-read for both B2B sales and marketing teams! This great post from Moz provides a breakdown of how to use content at each step of the B2B sales cycle.

5 Ways B2B Content Marketing Will Overcome Content Shock in 2016

Content Shock

Could 2016 be the year that content shock — a.k.a. information overload — comes to an end? Check out Wendy Marx's thoughts on Business2Community.

2016 Is The Year of the Customer Journey

Marketing Customer Journey

The digital world is complicated — it's time for the pendulum to swing back toward simplicity. Learn why 2016 is gearing up to be the year of the customer journey.

3 B2B Content Marketing Mistakes That Are Costing You Sales


Yes, content is supposed to help, but at the end of the day, content sells — or, rather, successful content sells. Get tips for how to create successful content over on Launch&Hustle.

Turn a Product Launch into B2B Content Marketing Gold

Content marketing product marketing

Product launches can be effective fuel for your content marketing engine. This post from Brick Marketing has some great tips for how to capitalize on your next product launch.

Is your B2B content marketing strategy ready for 2016? Take our quiz to find out!

About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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