Happy New Year! Are you sensing big changes ahead in the B2B content marketing industry?
You're not alone.
This week's #ContentRoundup includes B2B content marketing tips you should know as we enter the new year (and potentially, a new era of content marketing).
A 2016 must-read for both B2B sales and marketing teams! This great post from Moz provides a breakdown of how to use content at each step of the B2B sales cycle.
The digital world is complicated — it's time for the pendulum to swing back toward simplicity. Learn why 2016 is gearing up to be the year of the customer journey.
Yes, content is supposed to help, but at the end of the day, content sells — or, rather, successful content sells. Get tips for how to create successful content over on Launch&Hustle.
Product launches can be effective fuel for your content marketing engine. This post from Brick Marketing has some great tips for how to capitalize on your next product launch.
Is your B2B content marketing strategy ready for 2016? Take our quiz to find out!
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