This week's #ContentRoundup includes a step-by-step analysis of a successful case study, the white paper's place in content marketing, a guide to understanding Twitter's new analytics dashboard, and more!
Whoa... a case study about a case study? Once your mind recovers from being blown, find out how Neil Patel grew his sales by 185% using the social proof afforded by a case study.
As a content format that explicitly serves to educate rather than sell, the research-backed white paper still has an important place in content marketing. While they might take more time and effort to create, the potential for results is still there for you to reap. Find out how in this article.
Twitter's analytics dashboard sort of came out of nowhere, but it provides some excellent insight into the impressions and engagement of every tweet you published in the last 28 days. Here's a basic walk through for anyone who hasn't fully explored it yet.
Infographics, while time-consuming to create, tend to be fan-favourites among audiences of visual learners . They're also pretty to look at. This piece from Copyblogger tells you how to get the most bang for your buck when publishing an infographic.
Content is the fuel for your marketing automation, It gives you something to share with your leads and a way to better understand their motivations. This post from the Marketo blog contains 6 ways to create content that plays well with your marketing automation.
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