Content Roundup: 8 Podcasts Every Content Marketer Should Be Listening To

August 12, 2016 Maya Shoucair

Podcasts are an awesome and convenient way to help marketers become better marketers. They offer a fun, personable (and free!) way to stay on top of industry trends and gain insights, inspiration, and tips from thought leaders and professionals in the field.

We’ve put together a list of marketing podcasts we can’t live without. Get ready to hit "subscribe"!

1. Content Pros by Convince and Convert 

Hosted by Uberflip's COO Randy Frisch and Oracle’s Jeffrey Cohen, Content Pros brings together a mix of marketers from some of the world’s biggest brands. Guests share their expertise around strategy, operations, measurement, and more.

Don't miss this episode:  What’s the ROI of Laughter?

2. Marketing Smarts by MarketingProfs

Hosted by the folks at MarketingProfs, this weekly podcast brings you actionable insights from real-world marketers in every part of the field, from non-profit marketers to YouTube influencers.

Don't miss this episode: How to Scale Your Lead Nurturing With Content Curation

3. Call to Action by Unbounce

Posted weekly, Unbounce’s Call to Action Podcast focuses on the art and science of digital marketing. Bringing together a mix of digital marketing professionals from directors and managers to data analysts and designers, this podcast is sure to inspire you to create experiences that convert.

Don't miss this episode: How Hotjar Grew Their Userbase to Over 100,000

4. Six Pixels of Separation by Mitch Joel

With over 500 episodes, Six Pixels of Separation has been going strong since 2006. Hosted by one of the world’s most well-known marketers, Mitch Joel covers a multitude of topics around marketing and communications with a content mix that includes book reviews and leadership lessons. Catch Mitch at The Uberflip Experience August 23-24!

Don't miss this episode: Invisible Influence with Jonah Berger

5. Louder Than Words - Creative Talks with John Bonini

If you’re looking for some creative inspiration, John Bonini’s Louder Than Words is for you. Every week, he sits down with a creative professional to get an inside look at their process and help inspire yours.

Don't miss this episode: Interview with Seth Godin

6. This Old Marketing by Content Marketing Institute

Two of the most well-known marketers in the world join forces to talk content marketing and attracting and retaining customers. This podcast with Joe Pulizzi and Robert Rose is a must-listen for anyone looking to keep up with the latest content marketing trends.

Don't miss this episode: Get Ready for Content Studios to Become a “Thing”

7. The Sophisticated Marketer’s Podcast

LinkedIn’s Sr. Content Manager, Jason Miller, hosts this entertaining bi-weekly podcast where he interviews marketing powerhouses from around the world, giving every interview his own unique twist.

Don't miss this episode: Global Content Strategy with NewsCred’s Alex Cheeseman

8. Flip the Switch by Uberflip

Aimed at B2B marketers, Flip the Switch is hosted by Uberflip’s VP of Marketing, Hana Abaza. Published every Tuesday, Hana talks to the brightest minds in marketing on a variety of topics from content creation to lead generation.

Don't miss this episode: Content Culture: How to Add Your Entire Company to Your Content Team

Looking to start your own podcast?

Back in February, we released our very first episode of Flip the Switch and we've learned a few things about running a podcast since then. Here are seven things to keep in mind when starting your own podcast.

What are your favorite marketing podcasts? Comment here or tweet at us to let us know. And don’t forget to subscribe to Flip the Switch!

About the Author

Maya Shoucair

Maya is the Community Development Manager at Shopify.

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