Content Roundup: 105 Habits of Highly Effective Content Marketers

November 20, 2015 Victoria Hoffman

Content Roundup

One of the best ways to improve your job as a content marketer is to develop better work habits.

Fortunately, a handful of publications out there have asked around for some of the best habits of highly effective content marketers.

I've rounded them up for you below. Enjoy!

15 Habits of Highly Effective Content Marketers [HubSpot]

Highly Effective Content Marketers

Standout Habit:

"The habit that makes me most effective is watching how a ton of content in our space performs (via social media, feeds, blogs, and email) and seeing what works and what doesn't. That's a powerful process because it trains me to spot patterns in what resonates vs. doesn't, and it helps me be a better creator and amplifier." — Rand Fishkin, Moz

10 Habits of Highly Effective B2B Content Marketers [Content Marketing Institute]

Highly Effective Content Marketers

Standout Habit:

"More than ever before, you must create connections, nurture relationships, and perpetuate a dialogue with your audience, prospects, and customers. And you must do this while telling a compelling story and keeping tabs on what is and isn’t working from a business perspective.

As a result, the ideal portrait of today’s content marketer is someone with a diverse skill set who has developed a few key habits for success." — Hana Abaza, Uberflip

What's the #1 Habit of Highly Successful Marketing Campaigns? [Cornerstone Content]

Highly Effective Content Marketers

Standout Habit:

"Write well. Unfortunately, writing well is hard. Fortunately, with practice and over time, it gets easier. And no, writing well doesn’t mean writing fancy." — Bill Harper, Immortology

5 Habits of Highly Effective Content Marketers [Aberdeen Group]

Highly Effective Content Marketers

Standout Habit:

"Companies that have well-defined content management processes outperform those that don't in several key areas: average website conversion is nearly twice that of other firms (5.9% vs. 3.8%), and average click-through rates are 30% higher than other companies (4.5% vs. 3.4%)."

The 7 Habits of Highly Effective Content Marketers [Mahlab Media]

Highly Effective Content Marketers

Standout Habit:

"Track ROI.  47% (only 47%) of companies who rated their content marketing as highly effective said they were successful at tracking ROI, while a paltry 9% of companies who said their content marketing was not very effective at all said they tracked the ROI." — Martin Wanless

Subscribe to our Hub for more tips on how to improve your content marketing habits.

About the Author

Victoria Hoffman

Victoria is the Content Specialist at Docebo.

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