Combining Magic and Science for the Perfect Email Campaign

September 24, 2013 Uberflip

Blog posts, tweets, YouTube videos, Instagram pictures, Flipbooks – you’re a content marketing rock star and you know what pulls your audience in. Customers and leads are funneling into your Hub to access all your content in one centralized place, and you’re doing a fantastic job engaging them.

But, that’s just step one of awesome content marketing! Using the power of email marketing, it’s now time to build relationships with qualified prospects through the content you create. Email marketing is ultimately the bridge between you and your audience, allowing you to effectively communicate the right message to the right people at the right time.

So how do you build a list of qualified leads and begin engaging them through your content? That’s exactly where Uberflip and our good friends at MailChimp come in!

How the content marketing magic happens:

Step 1: Create a form Call-To-Action (CTA) in your Hub

Step 2: Connect your Hub with MailChimp

When visitors complete a CTA form, their contact details sync to your MailChimp list and content updates are auto-magically emailed to your audience! 

No need to get your hands dirty or your IT team involved…Uberflip & MailChimp work their magic behind the scenes to engage your audience with beautiful content emails.

Now that’s effective content marketing : )

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