As I write this post, my team members are exchanging gifts and wishing each other happy holidays (write faster, Nerissa!). Outside of the office, friends and family are flying, driving and bussing home for the holidays. And, if you listen closely, you'll hear the soft swipe, swipe, swipe of credit cards being charged.
Jam-packed weekends, nearly-missed deadlines and day-after regrets... it must be the holidays!
Content marketers are well-known for being a generous bunch, and no other time of the year is that more apparent than during the holidays. Even when it's guaranteed that content marketers are probably at their busiest, you won't find blogs and sites neglected.
Here's some great B2B holiday content to get you in the spirit of the season.
For the GIFter in you
If you're reading this, you are running short on time for buying gifts. But in case you do have a quick minute, or you're like me and wait until the day after Christmas to do your gift shopping (hello, Boxing Day sales!), your fellow content marketers have the perfect ideas for what to get your colleagues.
This list from Content Marketing Institute is an excellent start: 17+ Books to Give Your Favorite Content Marketer This Season
Don't forget your sales team! HubSpot has you covered: 22 Holiday Gift Ideas for the Salesperson in Your Life
And, if all else fails, we've got a few ideas of our own: 12 Items on Every B2B Marketer's Holiday Wish List
Presenting the parodies
Holiday-themed parodies have become a tradition for content marketers.
Here's Hootsuite's take on How The Grinch Stole Christmas — The Troll Who Stole Christmas (below).
And here's our version: How the Content Crunch Stole Christmas
For the marketer who won't quit
Somewhere on the list of reasons why marketers love the holidays is the promise of time to catch up on tasks. Tweaking your editorial calendar, pre-writing blog posts, and re-purposing content — it's all fair game over the holidays!
Your marketing strategy for the holidays has been drafted, approved and is set to run. So the last thing you need is another post about planning for the holidays, right?
Sure, but a couple new ideas from AtomicBlog couldn't hurt: Deck Your Editorial Calendar With Awesome Content
What if I told you: your marketing plan isn't taking a vacation?
Maybe you're ready to devote your extra time to clients or leads, but you're getting auto-responses and requests to "slow down"?
This post from Inbound.org (What to Do When Clients Want to "Pause" Marketing for the Holidays) has some great ideas for what to do on the marketing side when business dies down.
For example, Response #2: "Let's capitalize on the downtime..." — if your prospect says they're taking time off, use the opportunity to learn more about the prospect, and get prepared for how you'll move forward in January.
Remember the time...
The end of the year is when the world takes a look back at what happened over the last twelve months — there will be some somber memories, some lessons learned and some laughs.
Marketers do the same thing, and dust off the old looking glass to predict what trends will take over our lives in the next year (and what we will never do again).
For example, from Business2Community: Marketing Tips to Stay Off the Naughty List
And from ProBlogger: How to Make Your Social Media Strategy More Effective for the New Year
And of course, what would the end of the year be without predictions on the future of marketing from the Content Marketing Institute?
Don't neglect yourself this holiday season! Take a break, stay safe and have an excellent start to the New Year.
What's been your favorite piece of holiday content this year? Share it with us in the comments!
Planning out your marketing strategy for the New Year? Learn how to create a data-driven content marketing strategy in our free eBook.
About the Author
Nerissa is a freelance writer who spent nearly two years on the Customer Success team at Uberflip, managing the Knowledge Base and helping customers with Hubs and Flipbooks. Now she helps marketers connect to audiences with content that relieves, empowers, excites and inspires.More Content by Nerissa Martin