6 Tools For Social Media Monitoring

November 15, 2012 Michael Keshen

As much as content marketers love social media, figuring out how to best manage and monitor your online presence can be difficult. Though there are many social media monitoring services that can help, it can be difficult to determine which ones are right for you. An important first step is to think in terms of what service is best for my purposes rather than what is the best service. For today’s blog post we would like to identify some of the top social media monitoring tools and how they can help improve your online efforts.

1. Buffer

This useful tool allows you to easily schedule tweets and Facebook posts in advance. By doing so, you're able to ensure that your posts are well-timed and organized. But be warned – it is still important to regularly check in and monitor your social networks throughout the day in order to engage with your online community! Additionally, Buffer allows you to monitor the success of your posts by showing how many retweets, mentions, favorites and clicks (if the post has a link) a post has received. 

Price: Free, Pro and Premium


2. Facebook Insights

Unlike its competitors, Facebook is one of the few social networks to actually include its own analytics service for page administrators. Facebook Insights does a phenomenal job of monitoring your posts and how well they have been received by our audience. You can easily see your contents’ reach (people that saw a post), how many people clicked on a post and how many commented on or liked it. Additionally, it is possible to break down our audience by age, gender and location – very helpful for tailoring your content for your community!

Price: Free


3. HootSuite

Sometimes it can be overwhelming to manage your brand’s many social networks. HootSuite simplifies this task by allowing users to manage multiple Facebook, Twitter, LinkedIn and Google+ accounts from within a single dashboard. Users can also make custom lists of things they would like to follow, everything from retweets and mentions to certain keywords and lists of users. Similar to Buffer, users can also schedule tweets in advance. We’ve found Hootsuite to be very helpful at keeping up to date on what’s happening on Twitter by closely following certain targeted keywords.

Price: Free, Pro and Enterprise


4. HubSpot

HubSpot, a leading marketing automation software, boasts a powerful social media management system that ties your company's social community into your sales funnel. Their Social Inbox allows you to publish to, schedule, manage and moderate Facebook, Twitter, Pinterest, Google+, YouTube, and LinkedIn accounts, while also giving you context around who the people in your community are and what they are talking about, to help turn them into or nurture them as leads. We've written a more in-depth post on how to use HubSpot's Social Inbox, which you can find here. 

Price: Basic, Pro and Enterprise


5. Radian6

A product of Salesforce, Radian6 allows you to monitor and analyze conversations happening online about your company, products and competitors. From here, you can analyze industry trends and route conversations to sales, PR, etc.. You can also jump into those conversation and engage with your community to strengthen relationships, handle customer service inquiries and even intercept competitors. On top of this, their social listening insights lets you identify which of your social posts have the most impact.

Price: $5 - $300 per month


6. Sysomos

Sysomos offers social media monitoring, analytics and management for brands. Their flagship product, MAP, tracks conversations happening across social networks, identifies key influencers and themes, and provides metrics and analysis on social media activity and the authority of who's involved. Heartbeat, their social media monitoring dashboard, monitors social media conversations, tracking key metrics and engaging with influencers, identifying positive, negative and neutral conversations and providing geographic and demographic insights. 

Price: $2500 per month for MAP, $500 - $1000 per month for Heartbeat

Know of any other great social media monitoring tools? Let us know in the comments below or on Twitter @Uberflip!


Want more? Check out our list of 51 content marketing tools that will make your life easier.

About the Author

Michael Keshen

Michael is a Content Marketer at Tucows.

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