In this age of information overload, organizing content—whether it’s blog posts, YouTube videos, Tweets, SlideShare presentations, Facebook posts, or photos—can often be challenging. It is important that brands are able to keep up and make sure their content is well curated, easily digestible, and always tells the story that their buyer personas want to hear.
Fortunately, when it comes to curating either original or third party content (or both), Uberflip has you covered. Within minutes, you can connect your different channels and start creating amazing content experiences that keep your audience engaged. No matter the story you need to tell, you can easily produce content that your audience wants. Here are five ways to use Uberflip to fill out your Content Hub, even when you don't think you have enough content to do so.
Social media posts count as content too! They can be just as much of a part of your content marketing strategy as blog posts and ebooks. If your company is active on Twitter, Facebook and/or Instagram, pull those feeds in to fill out your Hub with what you're sharing on social media. You can even pull in other people's tweets by simply creating a Twitter list and pulling that in as its own stream.
Bonus: this lets you take advantage of social media while keeping visitors on your Hub instead of booting them out to the Twittersphere (and hoping they come back).
Including video content in your Hub is a great way to spice things up. We know all too well the power of video, which is why we've integrated with YouTube, Vidyard, Wistia, and Vimeo. Even if you don't have your own videos, you can still add a little live action to your content. Try creating a YouTube account and compiling playlists of videos from other channels that are relevant to your industry and audience. Each different playlist can be brought in as its own video stream that people can watch right inside your Hub.
If you're not on SlideShare, you should reconsider! It's a simple way to add variety to your content, with a huge and highly engaged community. Try adding visuals to and repurposing existing content you have into a PowerPoint presentation, upload to SlideShare and pull it into your Hub. Or, find other SlideShare accounts that you think your audience will enjoy. All you need is a username to add a SlideShare stream to your Hub—if you've got that information, you're good to go.
If you've got an RSS feed, you've got blog content for your Hub. Pull in feeds from influencer or industry blogs to round out your Hub with articles your audience will love. Don't worry—you won't be at the mercy of these blogs and have to include everything they post. You can hide any Item or even entire streams in your Hub at any time, or use Marketing Streams to cherry-pick and organize the posts as you see fit.
Note: when doing this, remember to enable canonical meta tags in your Hub so that search engines know where the original source is. You can also include a "read more" feature that will link out to the original source. Both of these can be found under that stream's "Options" section.
Resource center content
This may not technically count as curated content in the sense that it was originally created by someone else, but many companies forget that the posts and resources they use to help customers can be part of their content marketing strategy. Turn your help documents or customer newsletters into interactive Flipbooks, post Knowledge Base articles as blog pieces, or upload instructional videos on how to use your product. If you're using a Custom Menu, you can even link out to your customer service center or contact page so visitors can get in touch directly.
About the AuthorMore Content by José Antonio Sánchez