Regardless of whether you're doing testing on the regular or are new to the world of A/B testing, sometimes you need a defined challenge to get you focused and give you that little extra push to put your best-laid plans into action.

This month, do this one test and start optimizing!

Social Ad Creative

Test the same image with different copy. Or the same copy with different creative. The idea is to keep all elements constant except for one to see what truly made the difference.

Below is an example of social ad creative where we used the same image, but different copy in the creative only. 

Different messaging performed better on different social channels. And it wasn't what we originally suspected would be the case.

Easy enough? Yay, then let's hop to it!

Also, don't be shy. Send me a quick note by replying to the newsletter to let me know you're up for the challenge and plan to complete this test this month!