Sales and marketing are becoming more aligned. But when it comes to content, there are still some critical gaps.
In 2016, Forrester reported that 65% of B2B content goes unused. Thankfully, we’ve come a long way. Our survey of more than a hundred sales professionals shows that sales and marketing alignment—and sales’ usage of marketing content—has dramatically improved. But how marketing creates sales content, and the ways in which salespeople are sharing that content, still leaves both teams searching for a better way.
In this report, you’ll gain insight into:
- What content sales really needs from marketing
- How sales is using content today, and ways to improve accessibility
- The impact of content experiences in improving sales engagement
Download the report today and learn how you can better engage sales with the content and experiences they really need.