Arabi Sivananthalingam

As Marketing Programs Manager, Arabi runs the revenue marketing and demand gen programs at Uberflip, where conversion optimization, emails, webinars, and marketing automation are the bane of her existence. They say curiosity killed the cat, but Arabi’s curiosity killed her inbox as she’s guilty of subscribing to dozens of modern marketing, startup tech, social impact, and design thinking content. And not to mention, she’s crazy about puns and adds the sass to SaaS.

  • Add the Tee-Hee to B2B: How Humor and Wit Drive Email Engagement

    Add the Tee-Hee to B2B: How Humor and Wit Drive Email Engagement

    In this blog post, we show you how a little humor goes a long way when it comes to B2B email engagement.

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  • Dazzling Subject Lines that Work: From Example to Explanation

    Dazzling Subject Lines that Work: From Example to Explanation

    In this blog, the Uberflilp marketing team looked at some of the recent email subject lines that compelled us to click, open, and read, and deconstructed why they worked.

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