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What You Need to Know About Account-Based Marketing

October 20, 2016 Victoria Hoffman

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Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

In this webinar, we share the key elements you need to succeed with your ABM strategy.

You will learn:

How to define your target accounts
How to use ABM to attract customers that will grow your business
How to measure the success of your ABM campaigns

Keep up with the latest ABM tips, tricks, and trends. Subscribe to the Uberflip Hub!

About the Author

Victoria is the Content Specialist at Docebo.
Follow on Twitter More Content by Victoria Hoffman

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Return to Home

What You Need to Know About Account-Based Marketing

Keep up with the latest ABM tips, tricks, and trends. Subscribe to the Uberflip Hub!

About the Author

Previous Presentation

Next Article

Other content in this Stream

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Jodi Lebow joins the Content Experience Show to discuss all things ABM and the importance of giving customers a more personal experience.

Struggling with your ABM strategy? See what B2B marketers prioritize and find challenging about account-based marketing in this infographic.

What does an effective B2B account-based marketing strategy look like? To help you answer this question, Uberflip commissioned an account-based marketing strategy survey in partnership with Ascend2.

In the second part of this two-part interview series, Robert Lesser discusses the tactical aspects of ABM from personalization to exploring digital channels and content assets.

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Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy and the practical steps in executing this strategy.

Account-based marketing just got a lot more interesting—and easier! We’re releasing an important update to help make personalizing content experiences even more scalable.

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This SlideShare shows how Snowflake saw a massive increase in engagement, conversions, and click-through rates. With the combination of Terminus and Uberflip, they were able to see 149 times more conv

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