What is Account-Based Marketing and Where Does Content Fit In?

October 21, 2015 Hana Abaza
Account-Based Marketing is on the mind of every B2B marketer today. Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders. In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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WTF is ABM? How to Do Account-Based Marketing [Podcast]
WTF is ABM? How to Do Account-Based Marketing [Podcast]

If you're in marketing, you've most likely heard about account-based marketing, especially recently as it's...

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