Transform Your Content Strategy for ABM, Engagement, and Sales Alignment

June 7, 2018

Content is an integral part of ABM, but it can be difficult to personalize at scale.

Presented at the Toronto ABM Summit, Account Based Marketer Heidi Vandermeer explores where content fits into an ABM strategy, the practical steps in executing this strategy, and where technology help can make scaling ABM content easier.

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2018 ABM Benchmark Survey Report: Pushing B2B Brands Towards Targeted Content Experiences
2018 ABM Benchmark Survey Report: Pushing B2B Brands Towards Targeted Content Experiences

Check out this report to see how your account-based marketing program stacks up against industry benchmarks.

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