Driving B2B Engagement With Personalized Content

December 5, 2017 Jason Oakley

In November I had the pleasure of co-hosting a webinar with Greg Kelly, Manager of Partner Programs at Vidyard and Howard Sewell, President and Co-Founder of Spear Marketing Group

We discussed the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience. 

Both Howard and Greg did a terrific job of highlighting some of the key takeaways in their posts below:

Previous Presentation
How to Personalize Content at Scale for ABM - Dreamforce 2017
How to Personalize Content at Scale for ABM - Dreamforce 2017

Curious about Account-Based Marketing but not sure if you have the resources to pull it off? Account-Base...

Next Article
ABM Tech in Tandem: How Two ABM Vendors Lean on Each Other to Deliver Results
ABM Tech in Tandem: How Two ABM Vendors Lean on Each Other to Deliver Results

In this blog article, you'll discover how ABM tech tools can work together to deliver real results for acco...

×

Join 20,000
Smart Marketers and Subscribe to Receive our Emails!

First Name
!
You have successfully subscribed!
Error - something went wrong!