Create an Account-Based Content Strategy With These Easy Hacks

July 4, 2016 Hana Abaza

ABM strategies require the coordination of a lot of moving parts.

In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

You will learn:

  • How to leverage what you already have to create personalized content that resonates with accounts
  • About the different levels of account-based content marketing so you can prioritize where and how to spend your time
  • How to use different types of marketing technology to bring your account-based content to the next level

Subscribe to the Uberflip Hub to learn more about ABM and content marketing.

About the Author

Hana Abaza

Hana is the Head of Marketing at Shopify Plus.

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