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Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

[Analyst Report by Forrester] Accelerate Your Buyer's Journey

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Read the report to learn:

  • How the pandemic has changed buyer behavior and the need to scale personalization
  • Where marketers are falling short when it comes to identifying, attracting, and engaging buyers
  • How content experience impacts ABM, demand generation, and value for existing customers
  • Forrester’s three important recommendations to maximize the value and results of implementing a content experience platform