Uberflip's SiriusDecisions 2016 Technology Exchange Agenda

September 14, 2016 Uberflip Hub

Get the most out of Content Marketing World by attending these killer sessions! Click through each session to get a description and info about why you should attend.

Day 1 – Tuesday, November 15

5:30pm–7:30pm: SDTechX Opening Reception

Day 2 – Wednesday, November 16

7:30am–8:30am: Breakfast

8:30am–8:45am: Welcome

8:45am–9:30am: The Capability-Driven B2B Tech Stack: A New Design Framework [Keynote]

9:30am–10:15am: Networking Break (Come visit the Uberflip booth!)

10:15am–11:00am: Selling Content to the C-Suite: You Have to Find Your Window (with DoubleDutch's Justin Gonzalez and Uberflip’s Yoav Schwartz)

11:00am–11:15am: Movement Break

11:15am–12:00pm: Sponsor Case Studies

12:00pm–1:15pm: Lunch (Book time with an Uberflipper!)

1:15pm–2:00pm: The Pulse: Technology and the B2B Revenue-Generating Engine [Keynote]

2:00pm–2:45pm: Client Guest Keynote

2:45pm–3:30pm: Networking Break (Come visit the Uberflip booth!)

3:30pm–4:15pm: On Our Radar: Disruptive Technologies Worth Watching [Keynote]

4:15pm–5:00pm: Client Guest Keynote

5:00pm–6:00pm: Networking Cocktail Reception (Come visit the Uberflip booth!)

6:30pm–9:30pm: 2016 Technology Exchange Evening Event

Day 3 – Thursday, November 17

8:00am–8:30am: Networking Breakfast (Come visit the Uberflip booth!)

8:30am–9:15am: B2B Tech: Why Employees Don't Use It, and What You Can Do About It [Keynote]

9:15am–10:00am: Client Guest Keynote

10:00am–10:30am: Networking Break (Come visit the Uberflip booth!)

10:30am–11:10am: Building the Capability-Led Marketing Tech Stack

11:10am–11:20am: Movement Break

11:20am–12:00pm: Analytics-Enabled Marketing: Nine Use Cases for Better Results

12:00pm–1:00pm: Networking Lunch (Book time with an Uberflipper!)

1:00pm–1:40pm: Rationalizing the Content Technology Ecosystem

1:40pm–1:50pm: Movement Break

1:50pm–2:30pm: The Account-Based and Customer Marketing Stack: Capabilities Required for Impact

2:30pm–3:00pm: Networking Break (Come visit the Uberflip booth!)

3:00pm–3:45pm: Car Crashes, Fire Drills, and Great Escapes: When Good Projects Go Bad [Keynote]

3:45pm–4:30pm: Fireside Chat [Keynote]

4:30pm: Event Adjournment/ 2017 Announcement

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Building the Capability-Led Marketing Tech Stack
Building the Capability-Led Marketing Tech Stack

In this track, you'll learn how to use technology in marketing to drive scale and impact an organization’s ...