[Webinar] How Reorganizing Your Content Drives Leads
No joke – our leads increased by 800% after we reorganized our content and moved from a traditional blog to a Hub. Not to say it was just because of that (any marketer knows there’s a lot more than what meets the eye when it comes to what works and what doesn’t), but it had such a significant impact we thought, “Wow, there’s something to this.”
Some of the biggest challenges marketers face are keeping visitors engaged, and turning that engagement into leads. By centralizing our content, our blog no longer lives in a silo – it’s surrounded by videos, social media posts, videos, eBooks, and tons of other branded content to create an entire content experience that’s worked wonders for us.
Our metrics were affected across the board, with an increase in time on site of 80%, an increase in pages per visit of 49%, a decrease in bounce rate of 10% and an increase in returning visitors of 21%.
Which then turned into an 800% increase in leads.
How? By placing relevant CTAs in the right places, capturing the information of those highly-engaged visitors to bring them into the sales funnel. It’s a simple concept with a science to it, and we want to share what we’ve learned throughout the process.
Join us for a webinar with our friends at Scripted on April 16th and learn how to:
- Create the right content for the right audience
- Place call-to-actions in the right places at the right times
- Increase leads with your content
Uberflip’s Director of Marketing, Hana Abaza, will be co-hosting alongside Scripted’s Marketing Director, Eric MacColl, and Content Strategist, Nicole Karlis, to share their expertise and answer your questions about generating more leads with your content marketing.